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News • Arizona • United States • 2012-07-24

Theme for the 2012 PhoCusWright Conference

We are pleased to announce \"Pivot Point\" as the theme for the 2012 PhoCusWright Conference to be held November 13 – 15, 2012 in Scottsdale/Phoenix, Arizona, USA. The theme recognizes the extraordinary transformation that has gripped the travel, tourism and hospitality industry. Now at the \"Pivot Point,\" travel companies must position themselves wisely for the future. Is a tweak sufficient, or is it time to pivot a piece of your business?

Click the graphic below to watch the Pivot Point video:

To pivot, or not to pivot, that is the question

When technological change in the marketplace causes the pot to boil over, organizations are compelled to consider all options, including major strategic shifts. In the face of dramatic developments, companies need to evaluate whether their current skills and assets can adequately deliver what their customers want. Do they still provide the products and services that matter most? No excuses or denial; it\'s time for a cold hard look in the mirror, warts and all.

Pivoting is such sweet sorrow

The call to pivot applies equally to daring upstarts and media darlings, local players and global powerhouses. Today\'s climate demands that all travel companies boldly answer, and acknowledge that the right answer may mean trading short-term predictability for down-the road potential. The travel industry has been jolted by dizzying advances in technology, voracious appetites for mobile and social, bold new business models, and threats around every corner. In the context of this transformed marketplace, the pain of embarking on a major strategy shift may pale in comparison to the cost of not pivoting.

The call for realignment grows increasingly urgent. Will staying the course suffice, or perhaps nothing short of a full pivot will do? Whatever the path, hang on; Pivot Point is now, and it\'s sure to be a wild ride.

Registration is open for The Travel Industry Event of the Year and early-bird ticket pricing ends July 31. Please join us at The PhoCusWright Conference, November 13 – 15, 2012 in Scottsdale/Phoenix, Arizona, USA.

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